Trulicity "Madison Chock"

NBCUniversal
Overview
NBCUniversal was looking to create a new spot with their partner Eli Lilly to air during the Olympics. Human Element was tasked with showcasing Madison's talents on the ice, as well as her relationship with her mother and their journey to making healthy choices. We were able to capture all assets in a single production day while ensuring a smooth shoot for a professional athlete with a demanding schedule,
  • branded
Project Details

NBCUniversal was looking to create a new spot with their partner Eli Lilly to air during the Olympics. Human Element was tasked with showcasing Madison's talents on the ice, as well as her relationship with her mother and their journey to making healthy choices. We were able to capture all assets in a single production day while ensuring a smooth shoot for a professional athlete with a demanding schedule,

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